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Instant Insights Lab is an innovative consumer research company that combines the speed of online research, the depth of in-person qualitative analysis, and the inspiring space of a work-live environment.

Conservative Travelers in a Blue State

Lifestyle

Conservative Travelers in a Blue State

IIL Admin

Finding those who skew toward conservative political views in one of the liberal meccas of America may sound like finding a needle in a haystack, but when a study called for it, our street team rose to the challenge. 

 Fisherman's Wharf

Fisherman's Wharf

84.5% of registered voters in San Francisco identify as Democrats according to official 2016 polling data, but San Francisco's tourist pool is much more diverse. From the bikers and hikers trekking the Golden Gate Bridge, to those here on business in the Financial District, the client asked for out-of-towners, so our team took to the most populated districts of the city to find the exact demographic the client was looking for.

 Coit Tower

Coit Tower

Between listening for accents, giving directions, and greeting passerby's without the time to stop, we ultimately found American conservatives visiting from outside of California, and got them to come in for the 90 minute slot that the client had a lotted for them. You could say we found a few needles in a haystack.