Custom Research
We’ve built all our research services around time and cost efficiency. Our entire team of moderators, analysts, project managers, recruiters, and administrative staff are uniquely experienced in conducting fast turnaround research using our in-person recruiting approach.
HOW WE CAN HELP
New Brand/Product Innovation
Brand Positioning
Brand Development/Stretch
Brand Culture Exploration
Concept/Product Fit
Concept Sorting
Design Development: website, packaging, logo etc
Communications Development
Competitive Context Mapping
White Space Exploration
OUR RESEARCH METHODS
In-person discussions
Street intercept surveys
User experience testing
Taste tests/CLTs
Shelf-set testing
Quali-Quant testing
Shop-along/In-store interviews
Ethnographic interviews
Ideation/Brainstorm sessions with consumer participation
Live-event consumer panel discussions
WHAT WE OFFER
Consumer recruitment
Lab rental
Moderating
Data analysis
Report of Findings (Top-line or Full Report)
Consumer Highlight Reel (1 minute video with key quotations)
Screener development
Questionnaire/survey development
Discussion guide development
Live transcription
Web streaming + AV Recordings Standard food testing supplies
Introducing, QuickQual.
Our most popular all-in-one research approach.
Need something more custom? No problem. We realize that one size does not (always) fit all. We are happy to create an approach that's specific to your project. Just drop us a line.