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49 Powell Street, 5th Floor
San Francisco, CA, 94102
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415 728 0182

Instant Insights Lab is an innovative consumer research company that combines the speed of online research, the depth of in-person qualitative analysis, and the inspiring space of a work-live environment.

Day At The Pictures


Day At The Pictures

IIL Admin

It’s Saturday night at the movies, and the lobby is buzzing with people eager to see the latest and greatest film. Popcorn and sodas in hand, dates, families, friends, and others flood into the theater for a very special IMAX experience of the "Suicide Squad."

Our team hit the opening night to find out exactly what moviegoers thought. After the credits rolled, we intercepted people and questioned them on the spot. With their opinions fresh in their minds, the consumers filled out surveys with opinions and knowledge we couldn't get anywhere else. We spoke to many great consumers and got our insights faster than ever.