It’s Saturday night at the movies, and the lobby is buzzing with people eager to see the latest and greatest film. Popcorn and sodas in hand, dates, families, friends, and others flood into the theater for a very special IMAX experience of the "Suicide Squad."
Our team hit the opening night to find out exactly what moviegoers thought. After the credits rolled, we intercepted people and questioned them on the spot. With their opinions fresh in their minds, the consumers filled out surveys with opinions and knowledge we couldn't get anywhere else. We spoke to many great consumers and got our insights faster than ever.