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49 Powell Street, 5th Floor
San Francisco, CA, 94102
United States

415 728 0182

Instant Insights Lab is an innovative consumer research company that combines the speed of online research, the depth of in-person qualitative analysis, and the inspiring space of a work-live environment.

City of Angels


City of Angels

IIL Admin

Our team flew down toward the Pacific Southwest to live recruit in Los Angeles, California. "The City of Angels" is a giant melting pot full of different cultures and consumers from around the world. From Santa Monica Pier, to Rodeo Drive, to The Grove, we came across both tourists and locals alike. Los Angeles proves to be a leading city in innovation, flourishing with business, and serving as the hub of globally recognized entertainment and art. 

During our recruitment we were able to speak with international travelers who gave us insight into their experience visiting LA. It was interesting to observe the thought processes guiding consumers' decisions of where to spend both time and money on their vacation. Los Angeles has always attracted people from all over the world, and continues to be a desirable destination for travelers seeking a beachy keen, classically Californian experience.