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San Francisco, CA, 94102
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415 728 0182

Instant Insights Lab is an innovative consumer research company that combines the speed of online research, the depth of in-person qualitative analysis, and the inspiring space of a work-live environment.

Getting Down to Business in NYC


Getting Down to Business in NYC

IIL Admin

Everyone knows summers in San Francisco can be gloomy, so we flew across the country to feel the sunshine during our New York City recruitment. Our team hit the silent streets of early morning Manhattan to recruit at restaurants as they were just opening for the day. We scoured every alley and avenue of Alphabet City, Gramercy Park, the West Village, and Lower Manhattan searching for the right restaurants to take part in our study. We spoke with servers, bussers, managers and everyone in between to connect us with the restaurant owner for our study.

It was a pleasure meeting so many amazing New York business owners for this recruit! Bari, the owner of the retro diner “Baz Bagel” on Grand street gave us a wonderful insight into the mind of a business owner. Her staff eagerly greeted us and she was a perfect candidate for our study. We met Dimitri, the owner of “The Warren,” a West Village American eatery, while he and his staff prepared for their popular brunch. Dimitri was more than willing to interrupt his busy morning to speak with the team. Jack, the owner of the new Asian-fusion bistro “Jack’s Sliders and Sushi” in the East Village, was happy to take the time to chat about our research while gracefully managing a hectic lunch rush.

New York proved to be a diverse culinary city, ranging from authentic pasta shops in Little Italy to French Thai fusion in Chelsea. We ate at many of these amazing restaurants and basked in the rays of a beautiful New York City summer. Thanks to all the gracious restaurant owners we met for making our recruit effortless!

'Til next time, New York!