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Instant Insights Lab is an innovative consumer research company that combines the speed of online research, the depth of in-person qualitative analysis, and the inspiring space of a work-live environment.

Nike Women's Marathon


Nike Women's Marathon

IIL Admin

There's nothing like sweat, sun, and 13.1 miles to create the kind of positive energy that permeated through San Francisco this past weekend. San Francisco's annual Nike Women's Half Marathon featured a sea of neon colored active gear flooded the streets, stretching from Union Square all the way to Marina Green. Smiles dawned on the faces of the runners as they crossed the finish line with a great sense of accomplishment. These amazing women were of all ages, countries, and backgrounds. We were truly inspired by these incredibly fit and motivated women.

Our team interviewed a few female participants who were part of a group called "Mission: I'M-POSSIBLE". Their mission? Simple. Make others BETTER. Mission: I'M-POSSIBLE is a nationwide movement championing using an active mind and lifestyle to spread positivity and motivation across the country. 

During our discussion, we took the opportunity to ask the Instant Insights Lab go-to question. "What brand best represents YOU?"

Michaela (far left) From: Castro Valley, CA

What brand best represents you? "Nike: because I live by the slogan. 'Just Do It.' Nike supports a healthy lifestyle, and hosting an event such as this should be done more often. It's my first year participating and I definitely will look to do more in the future."

Justine (middle-left) From: Sacramento, CA

“I would have to say what best represents me is this our brand: I’m-POSSIBLE. It’s not just about running, it’s more of a community. We have each other all along the way, not just in this run but where ever we may be.”

Evelyn (middle-right) From: Los Angeles, CA

"I'M-POSSIBLE, It’s about connecting with a community, we are a big family. I like to take pride in things local and well, we are as local as it gets.”

Myra (far right) From Las Vegas, NV

 "Under Armor: It's what I wear and motivates me to stay active on a daily basis. Everyone wears Nike or Adidas. I like to be different and do things my own way"

Check out the link for Mission: I'M-POSSIBLE here