With Chicago under our belt, we continued our trip across the country to the City of Brotherly Love, Philadelphia. Like Rocky Balboa, we came prepared, focused, and on top. We investigated every part of the city to find that harder-to-reach consumer market: the ultra-fit consumer. We thoroughly explored national monuments, parks, cafes, gyms, and boot camps. The people of Philadelphia are incredibly welcoming and made recruiting that much more enjoyable. Our team left with a newfound understanding of live intercept recruiting tactics that work in the Midwest and East Coast markets. And those Philly Cheesesteak cravings? Happily satisfied.