Recruitment.
INSTANT INSIGHTS LAB GOES NATIONAL!
Our team set off for Los Angeles, Chicago, Philadelphia, and New York City to recruit consumers from across the country.
It takes a certain level of smarts, intuition, and friendliness. After years of trekking through local neighborhoods, events, and attractions (rain or shine) we've perfected the art of face-to-face interactions with real people to find your target audience: Moms, Empty Nesters, Early Adopters, Gamers, Boomers, or your average Gen Pop Consumer. Do they even exist anymore? Yes, they do. And, we know where to find them.
livE Street recruiting
- Fielding within 24 hours
- General population screening criteria
- Minimal quotas/segmentations
- A geographically diverse sample (includes non-Bay Area residents)
- Intercept-style screening (minimizes topic bias)
- Authentic, unbiased sample (90% of respondents have never participated in a focus group)
- Flexible, 'on the fly' screener changes
- Each session/interview is one hour or less
- Lower incentive fee
Note: results vary upon screening criteria.
pre-recruiting
- At least one week lead time
- Complex screening criteria
- Tight quotas/segmentations
- Professional target group
- Sessions are longer than one hour
- Moderate to high incentive fee
hybrid recruiting
- Need it fast, but not within 24 hours-fast? Then a hybrid recruit may be what you need. Hybrid recruiting combines the benefits of pre-recruiting AND live street recruiting. Win-win.
