contact us

We'd love to hear from you. 


49 Powell Street, 5th Floor
San Francisco, CA, 94102
United States

415 728 0182

Instant Insights Lab is an innovative consumer research company that combines the speed of online research, the depth of in-person qualitative analysis, and the inspiring space of a work-live environment.


Custom Research

We’ve built all our research services around time and cost efficiency.  Our entire team of moderators, analysts, project managers, recruiters, and administrative staff are uniquely experienced in conducting fast turnaround research using our in-person recruiting approach. 


New Brand/Product Innovation
Brand Positioning
Brand Development/Stretch
Brand Culture Exploration
Concept/Product Fit
Concept Sorting
Design Development: website, packaging, logo etc
Communications Development
Competitive Context Mapping
White Space Exploration


In-person discussions
Street intercept surveys
User experience testing
Taste tests/CLTs
Shelf-set testing
Quali-Quant testing
Shop-along/In-store interviews
Ethnographic interviews
Ideation/Brainstorm sessions with consumer participation
Live-event consumer panel discussions



Consumer recruitment
Lab rental
Data analysis
Report of Findings (Top-line or Full Report)
Consumer Highlight Reel (1 minute video with key quotations)
Screener development
Questionnaire/survey development
Discussion guide development
Live transcription
Web streaming + AV Recordings               Standard food testing supplies



The team is very happy. They said you run a very tight ship:)) Thank you! So glad we’re off the starting blocks with working together. Love your model and know you add immeasurable value.
— NVIDIA Marketing Team

Introducing, QuickQual.

Our most popular all-in-one research approach. 

Need something more custom? No problem. We realize that one size does not (always) fit all. We are happy to create an approach that's specific to your project. Just drop us a line.